The name has changed (again) for the Electrolux mixer. It looks like they’ve gone back to the Swedish name Ankarsrum. This mixer has been named Verona, Magic Mill, Electrolux Assistent, and DLX. The names may change, but the superb quality of the mixer has not.

This is a 20 minute overview of the mixer. They also have snippets of each section on their YouTube page.

http://www.youtube.com/watch?v=eTp7CFWCk7M